Beauty Goes Skin Deep

Searching for natural and organic beauty products that are effective and safe to use is nearly a full time job in itself. Without a firm regulatory source for the personal care products that we place upon our skin each day, it becomes the luck of the draw when choosing a beauty brand to trust with our skin. The sad news is that the FDA does not regulate our beauty and personal care products, where only a handful of the ingredients utilized in popular formulas here in the U.S. have clinical research behind their safety claims. Our skin is our largest organ and it is no wonder that we absorb nearly 60% of what we slather, massage, lather, dab, and sprinkle onto our skin everyday.

Reading labels, researching brands and visiting nearly a dozen stores to find what you need or think you want is exhausting. The good news is that this world of beauty is getting smarter, and there is now a trusted resource that consumers can turn to in order to find out how safe a particular personal product truly is. The Environmental Working Group has carefully researched thousands of ingredients and products on the market to form one of the most revolutionary and comprehensive online beauty resources. Regularly visiting the EWG’s Skin Deep Cosmetic Safety Database is a great way to stay up to date on the kinds of ingredients and chemicals your should avoid in personal care by providing you with the formulation details and the research conducted on each ingredient. The Skin Deep Database provides an easy to follow health risk rating system for each individual product that starts with 0 (low hazard) and goes up to 10 (high hazard). Whether you are searching to find the best and safest sunscreens for your family or a listing of lipsticks that are formulated WITHOUT Lead, this type of information is just a fraction of what this incredible online database will do in order to help hold you responsible for making conscious decisions when purchasing any kind of personal care product for yourself or someone in your family. So go ahead and try it out by typing in some of the products you currently use in your beauty routine, and find out what kind of rating your products have received and why. Searching for safe natural and organic products can be easy with the Skin Deep Database, and will help to keep you informed on how to protect yourself and the health of your loved ones.