Alima Pure loose mineral eye makeup

Alima Pure has some of my favorite eyeshadow palettes. Rich in color, Alima Pure is one of the few eco-friendly brands that actually has a lengthy portfolio when it comes to eye color. Formulated only with the purest cosmetic-grade mineral pigments, there are no additives, fillers or fragrances that can irritate your skin or clog your pores. In fact, the mineral pigments used are actually beneficial to your skin, offering sun protection and anti-inflammatory properties. I love this makeup because it lets your skin breathe, and you won’t find any potential irritants such as bismuth oxychloride, talc, dyes, fragrances, parabens, phthalates or preservatives in any of their products. Alima Pure has earned the BDIH European seal of approval for natural products, and features a jar return program where you can return your used Alima makeup jars for recycling, and in return you will receive a free eyeshadow of your choice! This brand not only offers great colors and natural formulas, they often have really tempting special offers. Enjoy!