Weekly Portrait of a Natural Beauty – Spirit Demerson

Spirit is a true pioneer when it comes to clean beauty.  Always on trend, and showing us all we don’t have to sacrifice beauty or results when switching over to responsible, clean products.  I am a huge fan of her site and I’m sure you will be too.

Spirit Demerson started the online boutique Spirit Beauty Lounge after spending a lifetime trying to reconcile her love of luxury cosmetics, with her commitment to a sustainable & healthy lifestyle.
“I always wished there was a place to shop in a luxurious environment, where all of the products were as clean & green as they were beautiful; where I knew the companies I was buying from shared my belief and passion for sustainability and wellness” says Spirit.
This place didn’t exist, so, she created it!

www.spiritbeautylounge.com

Name:  Spirit Ireland Demerson

What do you do? I’m the founder and president of spiritbeautylounge.com – the premier online boutique for luxury organic beauty & lifestyle products.

Who are you?  A woman who wants it all.

Where are you?  Park Slope, Brooklyn, NYC.

How we met? Mutual friend Rona Berg.

Something no one knows about you?  I had 8 body piercings! Only a couple people know where all of them were.

What is your most marked beauty secret?  Be thoroughly and completely you and no one else and you’ll always be beautiful – also I’m a freak about sunscreen – won’t spend one minute in the daylight without SPF 40 or higher.

What is your idea of earthly happiness?  Isabelle Adjani said “balance in everything with a few sparks of excess.”  I think that’s about right. Especially if the excess is amazing food or the occasional handbag splurge.

I don’t leave home without?  My M.I.L.K. (money ID lipstick keys), and Blackberry and Iphone.

Dream Job?  If I weren’t doing this, I’d say I’ve always wanted to travel more.  I’d love to be an antique or home décor buyer, sourcing from all over the planet.  I also wouldn’t mind being a well-kept housewife and mother…a totally feminist one of course.

Who are your beauty icons?  Beauty itself IS my icon!  The women on my inspiration wall in my office range from Barbara Streisand to Beyoncé, Gisele to Georgia O’Keeffe… and I feel my purpose in life is to embody, create, appreciate, protect, spread and share beauty with the world.  This something I’ve felt strongly, even since childhood.

What quality do you most admire in a woman?  Confidence and playfulness.

Morning glory or night owl?  Morning glory!  In a perfect world I’d rise with the sun, but more often than not I’m up really late, unfortunately. I’m a bit of a workaholic perfectionist so I don’t get to rest and rise as I’d like.

Family beauty secret?  Lipstick – bold, bright lips for bold, bright women!

Vegetarian or carnivore?  Omnivore, unfortunately.  I’d love to be vegan but I’m a serious foodie.  I’m the type of girl who has multiple foodgasms.  It’s been really hard for me to reduce the animal sources in my diet as much as I try.

What is your signature style?  Cosmopolitan glam with a hint of edgy attitude.

What country would you most like to live?  I’ve lived in Spain and South Africa, visited many others…I love France…but I live in the one country I love most, the USA.

Favorite color?  Magenta

Favorite flower?  Tree Peony

What Natural/Green/Organic beauty product can’t you live without?  You’re asking the world’s biggest product junkie!  My essential kit right now – even if I’m just going somewhere overnight, is my Soapwalla Deodorant, Tata Harper Hydrating Floral Essence (It works as a 3-in-1 cleanser, toner and moisturizer in a pinch!), and Vive Sana sunscreen.

Mascara or lipstick?  I was always a lipstick girl but mascara can be a little miracle sometimes too.

Shower or bath?  Bath, darling, and a glass of wine.

What is your favorite part of your Body?  My brain – it’s pretty hot if I do say so myself.

Vogue or New York Times?  I got my first subscription to Vogue when I was 9.  I know this is creepy but I’ve kept almost every issue.  I have a storage space back in Cali full of them.  I’m a collector, not a hoarder!

Favorite blog?  christycoleman, fig+sage, nomoredirtylooks, sartorialist, facehunter, the coveteur, gastrochic, the selby, refinery29…I’m very visually oriented and a bit voyeuristic – I love blogs that give me a chance to do the people-watching I’m starved of while I’m in the office.

What is the best part about your beauty routine?  I’m persistent!  Most of the women I know will use something off and on for a month and then give up.  I use eye cream twice a day, EVERY day – that’s why it actually works…and I started when I was 25.  The best thing about natural skin care is that it goes a long, long way in preventing the signs of aging and irritation.  Too many of us wait until we see something we don’t like and then want to find something that will reverse it right away – an ounce of prevention is worth a pound of cure when it comes to natural beauty routines.  Some damage can’t be undone so don’t let it happen, ladies!

What is your beauty motto?  Beauty is as beauty does.

One wish right now…  A pre-holiday vacay on the beach!